Advanced Music Business Workshop, March - April 2019
Photo by Gene Meneray
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The Music Business Intensive series was a 7-week program held in New Orleans in March & April 2019, designed to educate musicians on the essential topics that form the foundation of the modern music industry, in order to empower artists to control their own work and make smart decisions to grow their careers. Building from an introductory “basics” class that covered the essentials of what a copyright is, what rights are included, and how revenue can be generated from copyrights, the advanced series then took a deeper dive into the complex world of record labels, publishing companies, and online streaming. The series also included information on the legal and business issues that artists frequently face while navigating the changing music industry as an independent entity. Organized by ELLA Project volunteers and entertainment attorneys Max Hass and Bri Whetstone and supported with funding from the Emerging Philanthropists of New Orleans, The Intensive featured guest presentations from industry professionals, engaging discussion of current music industry topics, and networking opportunities with others involved in the music industry.
Class 1 - Copyright & Contract Basics: What is a copyright, what rights are included, how artists can use contracts to protect important copyright rights.
Class 2 - Publishing: Musical compositions and “publishing” rights & revenue streams; working with publishing companies.
Class 3 - Masters: Sound recordings and “master” rights & revenue streams; working with record labels.
Class 4 - Performing Rights Organizations (PROs) and Online Streaming: What do ASCAP and BMI do for artists? We also break down all of the different types of royalties related to online streaming.
Class 5 - Putting it all together with Contracts: The Paperwork Side of a Record. We walk through all of the contracts and other paperwork essential for an independent recording project.
Class 6 - Running Your Band / Music Project Like a Business: LLCs and band agreements, trademarks, marketing, and discussing managers and booking agents.
Class 7 - Releasing, Pitching, and Monetizing Your Music: Planning and timing the release, pitching to labels and publishers, finding ways to monetize independently (licensing, fundraising, etc.).